Our Organisation


Board of Trustees
Embroiderers' Guild Staff


Jan Beaney & Jean Littlejohn


Dr Penny Hill

Former Chair

Muriel Campbell (recently retired)


Linda Danielis

Anthea Godfrey

Lesley Jones

Alex Messenger

Elisabeth Rutt

Amanda Smith

Liz Smith

Kirsty Whitlock

11 Regional Chairs

7600 members including:

Life, Honorary, Emeritus

Individual and Branch Members

185 Branches & Regions

Find a branch

53 Young Embroiderers Groups



HQ Volunteers

Magazine Editors

Embroiderers' Guild is a company limited by guarantee and registered with the Charity Commissioners - Registered No. England 294310 - Registered Charity No. 234239


Each Trustee has a set of specific responsibilities (Artistic Director, Artistic Director Young & Student Embroiderers, Chair of Finance) or they have a "special interest" in a particular aspect of the Guild as a member organisation and charity. There are currently three vacant seats:

  • Legal
  • Income Generation
  • Third Age

Each of these seats is open to suitably qualified and experienced members of the Guild or applications from outside the membership. Please click on this link for more information on these and all other seats on the Board of Trustees. (This document is also available in Members' Documents.

Anyone wishing to know more is welcome to contact the Chair of the Board email: boardchair@embroiderersguild.com or the CEO ceo@embroiderersguild.com


NDD (Painting/Lithography), ATC (London), LCGI, M.Unni (Surrey)

Textile Artist, Teacher, Author

Honarary and Life Member of the Embroiderers' Guild, City and Guilds of London Institute and Honorary exhibiting member of the 62 Group of Textile Artists. She exhibits widely and her work has been purchased for public and private collections. Has presented items on design and stitched textiles on TV. She teaches in the UK, Europe, Australia, New Zealand, Canada and USA.

Author of many books and co-founder with Jean Littlejohn of Double Trouble Enterprises to publish books and DVDs to promote Embroidery.


Textile Artist, Teacher, Author - trained as a teacher specialising in Art and Textiles

Honorary and Life Member of the Embroiderers' Guild and Licentiate of the City and Guilds of London Institute. Exhibiting member of the 62 Group of Textile Artists, her work has been exhibited widely.

Author of many books and co-founder with Jan Beaney of Double Trouble Enterprises, promoting design and textiles through their books and DVDs.

The Presidents attend Board Meetings but remain impartial. They do not vote but they do advise, guide and arbitrate as necessary.


Muriel Campbell - Chair of Board of TrusteesMuriel has been a member of the Embroiderers' Guild since 1990 and is a member of Hamilton and Dundee branches. She has served as Branch Treasurer, Vice-Chair and Programme Secretary.

She represented Young Embroiderers at Regional level in Scotland and went on to become Vice-Chair of Young Embroiderers nationally. This was followed by two three-year terms as Young Embroiderers' Chairman finishing in April 2015. At this point Muriel had been a member of the Council for 9 years.

Muriel first became a Trustee in 2010. She was co-opted for her knowledge of the Guild and experience of finance. She served until 2013 and was again co-opted on the Executive Committee in 2014. In her first period as a Trustee Muriel also served on the Finance Committee and is currently on the Constitutional Review Committee.

Muriel was Chairman of the Board of Trustees, elected by the Trustees but has recently retired.


Linda DanielsAlthough I am a trained teacher of Home Economics and Needlework I've had a varied career teaching a number of related subjects before moving into marketing. For twenty years I worked in Higher Education in Cumbria as a senior lecturer in marketing. In addition I did marketing consultancy work across SMEs, public and third sectors. I retired two years ago and now run a portfolio career. I'm a Chartered Marketer and Fellow of the Higher Education Academy.

I joined the Guild some years ago but struggled to attend meetings and then I rejoined over a year ago determined to make time for more leisure and textile activity. My favourite past time is tapestry and I have, over a number of years, entered the Cumberland Show, gaining prizes along the way. My purpose in joining the Guild locally was to develop and learn new skills and meet other like-minded people. I have joined our branch committee as publicity officer and recently set up a Facebook page. I also attend other textile classes in the area.

I am a believer in giving service to organisations that help society in some way and have been both a parish councillor and a committee member of a local Rotary club for a number of years. Third sector organisations also benefit from involvement of marketers, particularly when their objectives and vision align with those of the members. I am good on detail and have experience reading and developing policies and procedures in organisations. In terms of development of the Guild I have a marketer's perspective: the organisation only exists for its members' enjoyment. However, as part of that future, members also need to be considered and for an organisation to exist it needs to be sustainable. I would argue that all Guild members are part-time marketers. They help develop the Guild by attending workshops, producing work for events, and showcasing exhibits in person, at events or on social media. I am keen to support them as appropriate. The Guild's members are its most important resource.


Anthea Godfrey

As an active and well-known embroidery lecturer and examiner, Anthea Godfrey has a detailed and passionate understanding of the embroidery world from academia to couture. She brings a wealth of experience and knowledge of embroidery and textiles. She has already held a number of posts within the Embroiderers' Guild, including Vice Chair 1982 - 87, Chairman 1987 - 1992, and Chairman 2008 - 2011. Anthea instigated and chaired the first Guild Conference on Textile Education and was was elected Emeritus Member of the Embroiderers' Guild for services to Embroidery in 2000.

Her career encompasses every facet of the textiles and embroidery world. Her teaching experience is extensive - primary school, secondary and further education, and a number of senior posts including Principal Lecturer at the London College of Fashion, Principal Lecturer and Course Director EDEXCEL, Principal of the University of the Arts, London. Amongst her professional activities she was a Contributor to the Government "Art and Media Strategy for the Future", a Committee Member of the Embroidery and Textile Tutors Association, Chairman of the Committee setting NVQs in Embroidery and Textile standards and Executive member of the Council of the Voluntary Arts Netrwork, committee member for the development of the City & Guilds Embroidery part III course.

Anthea has a long-standing knowledge and connection with the craft world and looks forward to forging deeper beneficial relationships with other like-minded organisations for mutual benefit and the promotion of "Stitch".

Internationally Anthea has lectured in New Zealand, Japan, France, Germany, Denmark, Finland and Kenya. She has also been a City & Guilds Assessor and Examiner, and Chief Examiner for the Associated Examining Board for Embroidery O and A Level and Art and Craft Embroidery. She is a Fellow of the Royal Society of Arts.

Regarding the governance and development of the Guild Anthea would like to establish an outward facing EG which aims to promote itself in a broader arena. "We have been struggling with recruitment for a few years. We need to be promoting ourselves and our exciting subject to everyone with more energy and verve. The Branches do a fantastic job but I am convinced they need to be able to celebrate what we are doing as a Guild in terms of national projects and exhibitions. New Members and Young Embroiderers are living in a different world now, one which is dominated by the media and speed of communication. They are also the product of an education system which is systematically eroding exposure to the creative arts. We as a specialist organisation must demonstrate our passion more to redress the balance. We all know how much embroidery has meant to us, we need to shout this from the hill tops. New membership and growth will follow, I feel sure.

The healthy qualified Governance of the EG is of paramount importance as we move forward and I am sure everything is in place now to do that in an exciting , informed and creative way. The future of this textile world needs our support and help to maintain and develop what we know and love. We underestimate our strength and influence at our peril and the future peril of our subject area. We owe it to the past to pass on our heritage in a healthy form with value added."


Penny HillMy professional expertise lies in Information Management, which means I have an interest, not just in technology, but in the way it is used and what it is used for. I worked in local government for many years, primarily supporting social care services, where I started by creating local databases and ended up developing national advice and guidance. I have been one of the voices on national boards overseeing and advising on the use of personal information in both Health and Care, and I was recently awarded my Phd for research that looked at the role of information in the assessment of care. I have been a crafter for as long as I can remember, stitching from an early age and at every opportunity, and can list both the C&G Part One in Embroidery and the Diploma among my qualifications. I joined the Guild in 1997, when the Scunthorpe and District Branch was being established, and was immediately coerced into joining the Branch committee; between then and 2014, when I finally left to move elsewhere in the country, I have been constantly engaged in Guild activities, supporting the Branch as Programme Secretary and as Branch Secretary, designing and maintaining the Branch website, serving as Chair, and even joining the Yorkshire and Humberside Regional Committee for a while. I have created pieces for exhibitions, prepared and run a number of workshops for my Branch and even given a lecture or two! My new Branch is at Stroud, where I am enjoying being a new member all over again.

Joining the Board at this time feels like both a daunting challenge and a huge opportunity. I bring to the position a wealth of professional experience as well as my skills in IT, in Information Management and in the development and implementation of strategy – and a strong belief in the aims of the Guild, in promoting, preserving, and furthering the art of embroidery in its many forms. I am looking forward to working with the Board to shape and direct the future, exploring, not just the potential use of innovations in technology and social media, but ways to build on existing strengths, generate wider engagement across our community, and develop new and exciting projects and partnerships.


Lesley Jones - Trustee Regions and BranchesI come from a family of stitchers. My mother and four sisters were all apprenticed in the tailoring, dressmaking or millinery industries and I grew up with a needle and thread in my hand. In my professional life I was a Human Resources professional, working for the last 11 years of my career as Head of Human Resources for the National Blood Service.

This experience gave me insight into challenges facing geographically widespread organisations, with multiple operating sites, in terms of communication, understanding of the wider picture and the need to build lasting relationships and partnerships internally and externally. I have experience of working at Board level in both Employee Relations and Training and Development, both fields demanding skills in consultation, involvement and partnership working.

Having lived in different places around England, in retirement I moved to Norfolk and, having had little time to further my interests in needlework during my working life, joined the Embroiderers' Guild Branch in King's Lynn. After a time I was invited to join their committee and was branch chair from 2011 to 2014. During this time I became a member of the Eastern Regional Committee, was Vice Chair for two years and became Regional chair in 2014. Alongside my Guild involvement I also studied for the City and Guilds Diploma in Creative Embroidery via distance learning and gained my qualification in 2012.

Having worked in various roles in a Branch and a Region I believe I have a good understanding of some of the issues we face as we move forward, the kind of support which would be welcomed, as well as the problems which can arise. I hope to work for the further development of the Guild, through support to its Regions and Branches, in ways which help Committees to function effectively, to attract new members, encourage best practice and ensure that all parts of the organisation work in ways which promote its Vision and Values.


Alex MessengerLike most of us, I learned to stitch from the ladies of the family – I have fond memories of Granny teaching me to do lazy daisy stitch in bright pink embroidery floss. Our other hobby was making the various projects from the Women’s Weekly magazine and although I tried knitting (dismal failure), it was stitching that I really enjoyed. I did dressmaking at school but there were no creative textiles – that had to wait until I did City & Guilds evening classes which introduced me to a whole new world. My working life has always been in administration and finance, so textile art continues to be “my creative streak”.

I joined Oxford branch of the Embroiderers' Guild in 1996 and immediately felt I had found kindred spirits. I’ve held most of the Committee posts at one time or another. I have always been a vocal and active member of the branch, happy to get involved at any level needed. I introduced the Guild to Travelling Books; organised the SEW Region 2014 Sampler competition, have made shirt-bags for stewards, and Morsbags for Regional Days. As well as branch activities, I’ve been involved in Regional and national events; twice helped organise the Big Stitch at Ashmolean Museum and throughout 2015 been a member of the Capability Brown project team. I also belong to, and exhibit with, two other textile groups.

As the first Artistic Director for Young & Student Embroiderers I want to introduce more young people to the joys of fabric and thread in all its forms. Creative textiles is getting pushed aside, so we need to find new ways to engage with young people and encourage them to participate and contribute. We need to get textile art into the public eye so that a new generation wants to be a part of it. I believe that if we can show them the pleasure to be found in textiles, they will keep that as a thread throughout their lives.


Elisabeth RuttFollowing my degree in Fine Art and Dance at Goldsmiths College in London I made my career in retail management, interior design and gallery management. I am now a freelance textile artist living in Suffolk and I divide my time between family, making my own work, tutoring a textile masterclass and giving occasional workshops.

I joined the Embroiderers’ Guild in my 20s in 1987 and attended every workshop I could. I have been Branch Chair of North Herts and Beds branch, and remained on their committee for eight years in various roles before moving to Suffolk. I have been the Regional Secretary for the South East region and have tutored branch workshops in East Anglia over the last fifteen years.

The Embroiderers' Guild needs ambition for the future and to think widely about where the Guild is placed now and where it should be. Our Guild needs to be known as the ‘go to’ place amongst professional and amateur textile artists, teachers and other professionals for textile and embroidery opportunities, information, exhibitions, publications, tuition, and more. Our Guild needs to be visible and accessible with a high quality, contemporary branding that is attractive to members, potential members and other arts and crafts organisations. I look forward to contributing to the future of the Embroiderers’ Guild.


Amanda SmithEmbroidery has been one of my passions since childhood and I did a City and Guilds course in my 20s, discovering the Embroiderers' Guild at the same time. Work-wise my husband and I run a company, Oxford Open Learning, which specialises in distance learning for adult and home schooled learners. My position here is mainly in heading up the tutor team (nearly 200 across the UK) and ensuring that all learners receive the required support for their particular subject (KS3, IGCSE, GCSE and A levels). I am married with two children aged 22 and 17 who are, respectively, in their final year at university and their final year at school.

I have been a member of Oxford Branch since 1989 during which time I have been Branch Chairman on two occasions for three and four years respectively. In my time in office we held at least one branch exhibition and ran the Regional Day. I am also past Secretary and Branch Secretary. I am a past Regional Secretary for both South and SEW branches, currently regional committee member. I worked on the committee for the Big Stitch at the Ashmolean Museum and have been part of the Leamington ‘brainstorming’ group. I am also Project Leader for the Capability Brown Festival.

As a Trustee of the Guild I hope to bring my full commitment and my knowledge, gained over many years, of the Guild and its workings. This is a very exciting time for the Guild and I want to see it move forward and improve its profile across the country with more interaction with the public, particularly in schools and colleges. I am a very organised person and – as I think has been proved with the Capability Brown project – will give my full commitment to bringing the Guild onwards and giving it more visibility without reducing the role that members and Branches play. Rather, I hope we can make members more involved in what the Guild is hoping to do in the next few years and feel that we are all working towards the same goal.


Liz SmithI have spent most of my professional life working in higher education, tutoring undergraduate and postgraduate students within the field of art, design and textiles. During this time, I also worked closely with a number of museums and galleries both in the UK and Europe developing education programmes using their collections to promote different ways of critically engaging with art and artefacts. During the last nine years, I have worked with a number of charitable trusts in the heritage sector where I was responsible for the acquisition, collection, cataloguing and archiving of estate documents and artefacts and the digitisation and storage of large photographic collections.

I have been a member of the Embroiderers’ Guild for six years and am currently branch secretary for the Glossop and District Branch. I continue to develop my own textiles work and draw upon a variety of sources for inspiration but at the centre of my practice is a love of surfaces and how they can be manipulated.

I hope that my role of conservation trustee within the Guild will allow me to share my specialist knowledge and expertise with fellow trustees. I aim to bring a considered and objective stance to discussions relating to the conservation and future potential of the textile collection. I have the relevant experience to advise on the development of the latter in relation to meeting the challenges laid out in the five year plan. I also have a strong commitment to actively explore various opportunities to create a higher profile for this important and valuable resource within the wider textile community.

As well as working collaboratively with other board members to meet the common aims of the Guild Vision Strategy, Focus and Aims 2016 and beyond, I am committed to the strong governance of the Guild through actively contributing to the making of informed, balanced judgements both short and longer term to ensure that the Guild is recognised and valued as a central educational and inspirational national resource, relevant to the widest stitch community.


Kirsty WhitlockUpon graduating from De Montfort University with a first class honours degree in Design Crafts in 2009 I started my journey as a textile artist specialising in mixed media. I teach creative workshops and deliver artist talks to secondary level, further education and adult learning. My work has been recognised internationally and published in international books.

As part of my full time career as a community development worker I am working on the development of Scrap stores in the Basingstoke and Andover area, alongside providing education and support services.

I first became involved in the Embroiderers Guild in 2009 when I was selected to represent the Graduate Showcase at the Knitting and Stitching Show. Later in 2012, inspired by the scholarship programme, I was awarded the Guild Scholar prize to develop my embroidery practice with support and opportunities from the Guild. Throughout this exciting year representing and promoting the Guild I took part in regional and national Embroiderers' Guild events and exhibitions. This included visiting many local branches and meeting many members, delivering talks, and workshops. During my time as a Scholar I was made an honorary member of my local branch in Basingstoke. I continued to maintain a strong relationship with the Guild and promote the Guild and embroidery to younger audiences. In 2014 I was part of the panel for the Graduate Selection.

As a younger trustee with like-minded aims and passion I look forward to supporting and working collaboratively with the board at a very exciting time to achieve its visions. I am passionate about delivering the art of embroidery to a wider audience. It is important we connect the guild with the next generation of members in all forms; working on existing strengths, and embracing new forms of technology, and the future of textiles.

I welcome the opportunity of contributing to the Guild's exciting vision through its social media; to engage, interact, and promote awareness of the valuable platform to a younger generation and wider audience, whilst continuing to break preconceptions.

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