Our Organisation


Board of Trustees
Embroiderers' Guild Staff


Anthea Godfrey

Dr Penny Hill

Alex Messenger

Amanda Smith


Alice Kettle

10 Regional Chairs

5500 members including:

Life, Honorary, Emeritus

Individual and Branch Members

155 Branches & Regions

Find a branch

40 Young Embroiderers' Groups



HQ Volunteers

Magazine Editors

Embroiderers' Guild is a company limited by guarantee and registered with the Charity Commissioners - Registered No. England 294310 - Registered Charity No. 234239


Each Trustee has a set of specific responsibilities (Artistic Director, Artistic Director Young & Student Embroiderers, Chair of Finance) or they have a "special interest" in a particular aspect of the Guild as a member organisation and charity. There are currently five vacant seats:

  • Chair of Finance
  • Marketing
  • 3rd Age
  • Legal
  • Income Generation

Each of these seats is open to suitably qualified and experienced members of the Guild or applications from outside the membership. Please click on this link for more information on these and all other seats on the Board of Trustees. (This document is also available in Members' Documents).

Anyone wishing to know more is welcome to contact the Chair of the Board email: boardchair@embroiderersguild.com or the CEO ceo@embroiderersguild.com


Alice Kettle at WorkA member of the Embroiderers' Guild since a teenager, Alice Kettle is a contemporary textile/fibre artist based in the UK. She has established a unique area of practice by her use of a craft medium, consistently and on an unparalleled scale.

Her work is represented in various public collections such as the Crafts Council London, the Whitworth Art Gallery in Manchester, the Museo Internationale delle Arti Applicate Oggi, Turin, Italy. She has consistently worked in architectural spaces and her commissions include the National Library of Australia, the Scottish High Court in Edinburgh, Gloucester and Winchester Cathedrals and the School of Music & Drama at Manchester University.


Anthea Godfrey

As an active and well-known embroidery lecturer and examiner, Anthea Godfrey has a detailed and passionate understanding of the embroidery world from academia to couture. She brings a wealth of experience and knowledge of embroidery and textiles. She has already held a number of posts within the Embroiderers' Guild, including Vice Chair 1982 - 87, Chairman 1987 - 1992, and Chairman 2008 - 2011. Anthea instigated and chaired the first Guild Conference on Textile Education and was was elected Emeritus Member of the Embroiderers' Guild for services to Embroidery in 2000.

Her career encompasses every facet of the textiles and embroidery world. Her teaching experience is extensive - primary school, secondary and further education, and a number of senior posts including Principal Lecturer at the London College of Fashion, Principal Lecturer and Course Director EDEXCEL, Principal of the University of the Arts, London. Amongst her professional activities she was a Contributor to the Government "Art and Media Strategy for the Future", a Committee Member of the Embroidery and Textile Tutors Association, Chairman of the Committee setting NVQs in Embroidery and Textile standards and Executive member of the Council of the Voluntary Arts Netrwork, committee member for the development of the City & Guilds Embroidery part III course.

Anthea has a long-standing knowledge and connection with the craft world and looks forward to forging deeper beneficial relationships with other like-minded organisations for mutual benefit and the promotion of "Stitch".

Internationally Anthea has lectured in New Zealand, Japan, France, Germany, Denmark, Finland and Kenya. She has also been a City & Guilds Assessor and Examiner, and Chief Examiner for the Associated Examining Board for Embroidery O and A Level and Art and Craft Embroidery. She is a Fellow of the Royal Society of Arts.

Regarding the governance and development of the Guild Anthea would like to establish an outward facing EG which aims to promote itself in a broader arena. "We have been struggling with recruitment for a few years. We need to be promoting ourselves and our exciting subject to everyone with more energy and verve. The Branches do a fantastic job but I am convinced they need to be able to celebrate what we are doing as a Guild in terms of national projects and exhibitions. New Members and Young Embroiderers are living in a different world now, one which is dominated by the media and speed of communication. They are also the product of an education system which is systematically eroding exposure to the creative arts. We as a specialist organisation must demonstrate our passion more to redress the balance. We all know how much embroidery has meant to us, we need to shout this from the hill tops. New membership and growth will follow, I feel sure.

The healthy qualified Governance of the EG is of paramount importance as we move forward and I am sure everything is in place now to do that in an exciting , informed and creative way. The future of this textile world needs our support and help to maintain and develop what we know and love. We underestimate our strength and influence at our peril and the future peril of our subject area. We owe it to the past to pass on our heritage in a healthy form with value added."


Penny HillMy professional expertise lies in Information Management, which means I have an interest, not just in technology, but in the way it is used and what it is used for. I worked in local government for many years, primarily supporting social care services, where I started by creating local databases and ended up developing national advice and guidance. I have been one of the voices on national boards overseeing and advising on the use of personal information in both Health and Care, and I was recently awarded my Phd for research that looked at the role of information in the assessment of care. I have been a crafter for as long as I can remember, stitching from an early age and at every opportunity, and can list both the C&G Part One in Embroidery and the Diploma among my qualifications. I joined the Guild in 1997, when the Scunthorpe and District Branch was being established, and was immediately coerced into joining the Branch committee; between then and 2014, when I finally left to move elsewhere in the country, I have been constantly engaged in Guild activities, supporting the Branch as Programme Secretary and as Branch Secretary, designing and maintaining the Branch website, serving as Chair, and even joining the Yorkshire and Humberside Regional Committee for a while. I have created pieces for exhibitions, prepared and run a number of workshops for my Branch and even given a lecture or two! My new Branch is at Stroud, where I am enjoying being a new member all over again.

Joining the Board at this time feels like both a daunting challenge and a huge opportunity. I bring to the position a wealth of professional experience as well as my skills in IT, in Information Management and in the development and implementation of strategy – and a strong belief in the aims of the Guild, in promoting, preserving, and furthering the art of embroidery in its many forms. I am looking forward to working with the Board to shape and direct the future, exploring, not just the potential use of innovations in technology and social media, but ways to build on existing strengths, generate wider engagement across our community, and develop new and exciting projects and partnerships.


Alex MessengerLike most of us, I learned to stitch from the ladies of the family – I have fond memories of Granny teaching me to do lazy daisy stitch in bright pink embroidery floss. Our other hobby was making the various projects from the Women’s Weekly magazine and although I tried knitting (dismal failure), it was stitching that I really enjoyed. I did dressmaking at school but there were no creative textiles – that had to wait until I did City & Guilds evening classes which introduced me to a whole new world. My working life has always been in administration and finance, so textile art continues to be “my creative streak”.

I joined Oxford branch of the Embroiderers' Guild in 1996 and immediately felt I had found kindred spirits. I’ve held most of the Committee posts at one time or another. I have always been a vocal and active member of the branch, happy to get involved at any level needed. I introduced the Guild to Travelling Books; organised the SEW Region 2014 Sampler competition, have made shirt-bags for stewards, and Morsbags for Regional Days. As well as branch activities, I’ve been involved in Regional and national events; twice helped organise the Big Stitch at Ashmolean Museum and throughout 2015 been a member of the Capability Brown project team. I also belong to, and exhibit with, two other textile groups.

As the first Artistic Director for Young & Student Embroiderers I want to introduce more young people to the joys of fabric and thread in all its forms. Creative textiles is getting pushed aside, so we need to find new ways to engage with young people and encourage them to participate and contribute. We need to get textile art into the public eye so that a new generation wants to be a part of it. I believe that if we can show them the pleasure to be found in textiles, they will keep that as a thread throughout their lives.


Amanda SmithEmbroidery has been one of my passions since childhood and I did a City and Guilds course in my 20s, discovering the Embroiderers' Guild at the same time. Work-wise my husband and I run a company, Oxford Open Learning, which specialises in distance learning for adult and home schooled learners. My position here is mainly in heading up the tutor team (nearly 200 across the UK) and ensuring that all learners receive the required support for their particular subject (KS3, IGCSE, GCSE and A levels). I am married with two children aged 22 and 17 who are, respectively, in their final year at university and their final year at school.

I have been a member of Oxford Branch since 1989 during which time I have been Branch Chairman on two occasions for three and four years respectively. In my time in office we held at least one branch exhibition and ran the Regional Day. I am also past Secretary and Branch Secretary. I am a past Regional Secretary for both South and SEW branches, currently regional committee member. I worked on the committee for the Big Stitch at the Ashmolean Museum and have been part of the Leamington ‘brainstorming’ group. I am also Project Leader for the Capability Brown Festival.

As a Trustee of the Guild I hope to bring my full commitment and my knowledge, gained over many years, of the Guild and its workings. This is a very exciting time for the Guild and I want to see it move forward and improve its profile across the country with more interaction with the public, particularly in schools and colleges. I am a very organised person and – as I think has been proved with the Capability Brown project – will give my full commitment to bringing the Guild onwards and giving it more visibility without reducing the role that members and Branches play. Rather, I hope we can make members more involved in what the Guild is hoping to do in the next few years and feel that we are all working towards the same goal.

Footer Break Line